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, by Robert J. Serling
Download Ebook , by Robert J. Serling
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Product details
File Size: 3693 KB
Print Length: 572 pages
Publisher: Endeavour Media (February 28, 2019)
Publication Date: February 28, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07P73GQ41
Text-to-Speech:
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Amazon Best Sellers Rank:
#230,814 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Western was my favorite airline in my youth and this book tells a wonderful story of how this company was a part of the largest transcontinental carrier, only to be forcefully broken apart and taken back to it's origional LA to Salt Lake City route. This well writen account tells of the many struggles of route growth, merger attempts, good and bad management, and the success of a well crafted ad campaign. Robert Sterling has an incredible grasp of airline history and how to bring the reader into the back room and inner dealings of the air companies.
Not many authors can write non-fiction that become page-turners. Robert J. Serling certainly could. He so eloquently brings out the human element of the history of companies, in this case the fascinating history of America's "most senior airline" - Western Airlines. Anyone with an interest in or connection to the airline industry of yesteryear would want this history on his/her bookshelf, probably together with the other volumes Serling wrote about American, Alaska, Continental, Eastern and TWA.
Anything Serling has written about aviation is a must-read for pilots and airplane buffs.
Book was signed by author. That was cool.
great
Engagingly written, this book traces the history of WAL from the days of biplanes to the advent of the DC-10. It's grounded in interviews with many who were there and features wonderful anecdotes of the kind you might hear if a bunch of old airline people got together for a few beers. It is also the story of old-school management, both visionary and short-sighted. Western experienced more than its share of turmoil at the top, and Serling documents this with insight into the personalities as well as the issues. Though the story ends in the mid-70s, before deregulation, it is nonetheless a fascinating look at the nuts and bolts of the airline business in its early decades.
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